Knowledge is Power!
So, you want better search engine placement?
You’re having trouble getting into that first page of Google for your keyword phrases?
You’re scratching your head, you don’t know what else you can do?
Let me turn the light on for you. BE UNIQUE!
I don’t mean in a general sense, I mean think outside of your box. If you hired an SEO firm and if they’re doing their job, they should be feeding you new keyword phrases, new ideas, new trends on what you can do with your online business to grow. Here are some real life examples…
AdamsLaw4Men.com and SamAssini.com
Attorney Gerald Adams and Attorney Sam Assini, like so many other attorneys in Florida specialized in divorce. Both wanted to market their businesses on the Internet and during the web design interview, both reported they specialize in Men’s Rights.
Result: Both these websites have increased their traffic over 50% and more important, the TYPE of traffic that is coming to these sites is targeted with a high conversion rate.
The owner of Coastal Closings Mobile Notary Company, Carmela Smith had enjoyed years of success with her website but she was ready to take it to the next level. How could she make her website unique? Her SEO firm advised her that through their keyword research, they could see that individual pages for mobile notary services in each city and county in Florida would be beneficial to the site.
Result: The number of unique visitors to the website has increased by 75% in just 3 months and during a time when the housing industry (and anyone associated with it) has been hit hard, Coastal Closings is doing quite well!
The owner of Name-Tags.net, Mickey Arledge was tired of the “same old, same old”. He wanted some real results for his website. But how to make name tags unique? His SEO firm recommended article marketing to jump start the process. And did it ever!
The SEO copywriter was very creative and created a SuperHero name tag called Nano. The article caught on and has been reprinted many, many times! As a result, the number of incoming links to the website increased. Along with proper SEO, this boosted his website rankings from beyond page 50 to page 1 on Google! The average number of daily visitors to his website was 8 in February 2008, and this has increased to an average of 150 in August 2008. Summer is normally a slow time for Mickey’s name tags business but he reports that this summer “I’ve been very steady…”
So, if you’re searching for better search engine placement, do something you don’t normally do. Get out of your box and LISTEN to what your target audience is looking for.