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Facebook for Business (and what not to do.)

OK, I have to admit, I’m probably the last internet marketer to embrace the use of the application Facebook. Why? I don’t know. My business, Silver Web Solutions, is on everything else: Twitter, LinkedIn, MySpace, Plaxo, Ning, etc. The lasting stigma of Facebook being a “college” networking site has stayed with me until recent. After further research on Facebook, I let the guard down and dived right in.

Here’s what I suggest to any entrepreneur or small business owner that wants to get your feet wet with social networking: DO NOT LIST YOUR HIGH SCHOOL INFORMATION ON YOUR PROFILE. By personally doing this, I have been “befriended” by all my old school mates from not only high school, but junior high and elementary school as well. Now don’t get me wrong, I am not complaining. I actually enjoy it. The first thing I do when I log on in the morning is see what my old friends are doing, thinking, playing, etc. Will I get bored with this? Probably not, but only time will tell.

I had started to “befriend” business clients as well. However, when I logged into my account feed I saw references to business meetings, SEO stories, networking events and tax preparation articles interspersed with references to dancing recitals, guitar lessons and someone taking the wrong highway to a hairdressing appointment. The two obviously didn’t mesh and I had to do something about it.

I created a new account for business. I differentiated it from my personal account by interests, posts and business related video. My only problem is that I now have to log into two accounts. However, setting up my e-mail notifications (for the two accounts) to two different e-mail addresses has helped tremendously.

So, when the signup question appears about providing high school information, be sure to click “SKIP THIS.”

Mike Silverman
Managing Director
http://www.SilverWebSolutions.com

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Comment by Mike L. Silverman on February 9, 2009 at 2:03pm
Hi Arnold. Thank you for responding. Well, you'd be surprised. Facebook is becoming evermore popular among the business crowd...allowing you to create not only your profile, but your own Facebook "Page" (called "Pages"). I have my own profile as well as a Silver Web Solutions "PAGE" created for my business: http://www.facebook.com/pages/Atlanta-GA/Silver-Web-Solutions/54582...

Mike Silverman
Managing Director
Silver Web Solutions
Facebook For Business
Comment by Arnold Bosman on February 8, 2009 at 11:04pm
Hey Mike

I recognise the problem, and found a slightly different solution. For business networking I started to use LinkedIn, and Facebook remains purely for social contacts "out of office hours". In both networks I have old school friends (in facebook more than in Linkedin) and business associates (more in LI), and that separation of worlds works fine with me.

Best
Arnold Bosman

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