Knowledge is Power!
Twitter usage is skyrocketing. People are messaging about everything from the mudane ("I had a bagel for breakfast") to spreading news of natural disasters and dishing about stars, about products, and about services they like and dislike. Companies are using it to drop ideas out into the world and get instant feedback on their thoughts. Now, they can figure out if an idea is worth pursuing without having to invest a fortune into something that may fail. With some estimates ranging as high as 8 million members, these companies are wise to get consumer input.
Jefferson Graham wrote about companies who use Twitter in USA Today. He says that Frank Eliason, a customer service manager for Comcast, spends his day communicating with Twitterers about the company — hoping to resolve issues. Comcast isn't on Twitter to turn around the firm's customer service perception issues but simply to "build better relationships with our customers," he says. Whole Foods, which started using Twitter in June, just wants to hear what people are saying about the company. "It's amazing how many people say, 'I'm off to Whole Foods for lunch,' " says Slayton Carter, Whole Foods' online community development coordinator.
Twitter offers business accounts to help companies build relationships with their customers and connect with others in their industry. One caveat for businesses - don't use Twitter just as a public relations platform. Customers want to hear about the real business - they want to read about tweets that have a personal touch. Don't talk from a business perspective, let followers see the human side of your company. A personal touch ranks much higher with customers nowadays.
One of the offshoots of the Twitter phenomenon is the use of Twitter names on professional name tags. Convention-goers find it much easier to remember the names on Twitter nametags when they are on the run from booth to booth. This single name (the Twitter name) means they can get in touch with you without having to take the time to write down a person's name and phone number or web address. These Twitter nametags are the same as the regular name tags people are used to seeing. The employee name is listed with the Twitter name underneath it, or it is acceptable to just list your Twitter name on the name badge. Twitter nametags make it easy for people to find others online so they can continue the conversations and pursue the relationships they initiated at their first meeting.
For more information about getting your own Twitter nametags, please visit www.name-tags.net or call them at 1-888-754-8337 today!
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