If you look at the entire picture, you notice
the gaming industry being a factor only in a short time period, since the 70’s.
It took them around a decade until they made a name for themselves, and people
started to know who companies like Nintendo were.

The times of the games where you ate mushrooms and stomped turtles are long
gone now. They were great times for the game industry, as it exploded and
became popular. It fast became a billion dollar industry, and Nintendo started
to launch a lot of games each month. It might’ve been a fringe industry at some
point, but it’s no longer that. At least not since Microsoft and Sony started
making games as well.

Right now, the gaming industry is a huge behemoth, which tries to improve
itself with each new game it releases. They keep trying to improve their games
and their marketing techniques, so they sell more. They launch new consoles
which are more powerful, they use better soundtracks and bigger game worlds,
with incredible new graphics.

As Microsoft and Sony keep improving their games, Nintendo tries to change the
technology behind their games. They decided that rather than boost their cars,
they would rather build a new vehicle, which would revolutionize the industry.

Microsoft and Sony target the older player demographics with their games and
consoles, but the game industry was built on the base of the young people.
Nintendo instead tries to bring new technologies to the table and win over the
young generations, which are the future.

Nintendo now tries to get a console on the market that will make parents think
that it’s cool and buy it for their kids. The success of the Nintendo Wii
console is due to the fact that it’s a cool technology and because parents want
to see their kids exercise. The fact that the Wii makes exercising fun can only
help with the sales. Even older players like this console, especially if they
want to change their sedentary lifestyle, or if they want to lose some weight.

This is why Nintendo has the advantage when it comes to the race between them
and their two other competitors, Microsoft and Sony. They will probably come up
with their own innovations in time, but for now, Nintendo has the advantage
when it comes to the console technology. Some companies like Sony rely mostly
on their reputation, but the ones that win the race in the long run are the
ones that innovate.