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La metà degli utenti di smartphone degli Stati Uniti di installare una applicazione mobile dello shopping

Secondo i resoconti dei media stranieri, società di ricerche di mercato Nielsen ora locale Lunedi rilasciato la relazione d'indagine, circa la metà degli utenti di telefoni intelligenti statunitensi usano applicazione mobile shopping, dove la più alta popolarità di applicazione mobile shopping da eBay e Amazon.

L'indagine Nielsen ha condotto nel mese di giugno ha mostrato che il 47% degli utenti di smartphone - 45 milioni di persone hanno visitato l'applicazione mobile shopping. Nielsen ha condotto un sondaggio su 5.000 utenti di telefonia iOS e

smartphone Android .

I risultati dell'indagine non significa che tutti gli utenti di smart phone per installare l'applicazione dello shopping mobile sarà lo shopping attraverso i telefoni cellulari. Infatti, nella top ten applicazione di shopping mobile solo per aiutare gli utenti a trovare la transazione o shopping organizzazioni.

Nel mese di giugno, eBay Mobile è l'applicazione più popolare del telefonino, i visitatori unici di circa 13,2 milioni, in secondo luogo è Amazon visitatori unici mobili di circa 12,1 milioni. Catena Walgreens Pharmacy In sesto luogo, il bersaglio rivenditore al settimo posto.

I consumatori di solito attraverso l'uso di telefoni cellulari e altri negozi funzioni correlate. Acquista Groupon sito di applicazione è arrivato terzo, circa 11,9 milioni utenti. Premi ShopKick Shopping applicazioni al quarto posto con 6,5 milioni di utenti nel mese di giugno. Altri utenti le applicazioni commerciali più includono strumenti di scansione del codice a barre della domanda commerciale RedLaser lista Out of the Milk, ecc.

Nel mese di giugno, il numero di volte per installare i negozi gli utenti di

smartphone dual sim di applicazioni intelligenti per accedere alle applicazioni in media 16 volte, ma i tempi di accesso molto diversi. Gli utenti mobile di accedere a eBay è una media di poco più di un'ora, l'accesso al Mobile Amazon per meno di 19 minuti. Il Shopkick il più lungo tempo di accesso è di 3 ore e 19 minuti, potrebbe essere parzialmente dovuta per l'utente per entrare nel negozio per fornire incentivi.

Gli utenti di applicazioni commerciali mobili in aumento, almeno per il top-ranking applicazione di shopping mobile. Nelson ha detto, rispetto a gennaio, giugno eBay visitatori unici mobili sono aumentate del 31%, Amazon Mobile è un aumento del 35%. La crescita degli utenti mobili di applicazioni commerciali più che la percentuale di smart phone, telefoni intelligenti nei

cellulari Android è aumentato del 48 per cento nello stesso periodo è aumentato al 54,9%.

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