Knowledge is Power!
Usually we think of namebadges in plain (and often boring) terms. They are rectangular, they can be plastic or metal, they state your name and possibly bear the company logo, and that's pretty much it. But what if you could "spice" your name badge up a bit? Adding graphics and designs can make your company name badges stand out and catch people's eye. Studies have proven that a little deviation from the things customers are used to seeing can make an indelible impression in their minds. Name badges can be made in all kinds of interesting shapes and sizes. Add a colorful logo and that formerly boring name badges has gotten some pizazz!
If you don't believe that namebadges can make a difference, you need to start reading blogs on the subject. Realtors are finding that wearing their name badge is a great ice-breaker in today's uncertain economy. If they wear their name badge, people tend to ask them questions about the market, which starts the building of a relationship and realtors need all the relationships they can get these days. If you can generate interest while in line at the grocery store, maybe the customer you are talking to isn't the one who will buy from you, but the employees who repeatedly see you and your name badge will remember you and guess who they'll think of when the time comes?
Business people are finding that wearing a name badge wherever they go can inspire conversations that lead to new business. If you wear your namebadge to a restaurant, the server knows what you do for a living. If you follow that up by leaving a business card with their (nice, not stingy, or they'll think of you for the wrong reason) tip, they may become your next customer. Wearing a name badge in a dental of medical office waiting room can also stimulate conversation. We know of a mortgage broker who gained two new home mortgage refinances in a single dental visit. The point is: you never know who you may run into that may be interested in your product! And, it's a much easier sale for you if a potential customer approaches you instead of the other way around.
So, if people will notice a "regular" name badge, what will they think of cool, unusual name badges? You can have them made into fun shapes (a dog bone for a veterinarian, for example), and you can also say something catchy on the name badge. Don't just put your name on it - put an eye-opening phrase on it! "Jack - Mortgage Broker" is not nearly as thought-provoking as "Jack - Purveyor Of Dreams". First of all, people will probably ask what a "purveyor" is! But, after they stop giggling, you can mention the dream homes you are selling, because your name badge has opened up the conversation.
With the economy in the state it's in, a business can't afford to let any potential customer slip through their fingers. Name badges are the first step in starting that relationship. By wearing colorful and attention-grabbing name badges, you're making it easier for someone to talk to you. If you put a snappy phrase on your namebadge, you're even farther ahead of the competition. After all, what have you got to lose (except a future customer)?