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What Is The Internet Audience Searching For?

Someone asked me yesterday, "What do we need to do to market ourselves on the Internet?"

My answer was, "You have to find out what your audience is looking for and then give it to them." - Pretty simple? Well, yes and no. You see, the difference between Internet marketing and traditional marketing is that it's much easier with Internet marketing to identify what Internet users are searching for. Why? Because what they type in is being recorded. Everywhere!

Let me show you...

Let's pick a theme, a niche. Let's say the theme is Award Plaques - no, it's not a "hot topic", I'm sure if I picked the phrase Obama I'd get alot of information but I want to show what you can get with a phrases that seems, well, boring.

Step One - Go to addictomatic.com and type in "award plaques" (without the quotes) - this is what I see as I write this article...

1) Twitter shows me someone is looking for "unique award plaques for "innovators of modern photography"
2) Bloglines mentiones "truck of the month" awards - hmmm - this might be an interesting page to add to a website about award plaques.
3) Digg mentions "landscaping award" - another interesting niche to add a page about on an award plaques website.
4) Delicious mentions "acrylic awards" - hmm - I have a page on the website about acrylic awards - maybe I should look at the stats again and add a second page.

Step Two - I go to Google Adwords Keyword Tool and type in "award plaques" (without the quotes) - this is what I see as I write this article...

1) acrylic award plaques - hmmm, maybe acrylic awards ARE a hot item?
2) engraved award plaques
3) recognition award plaques
4) military award plaques

Step Three - I go to Google's Sktool and type in "award plaques" (without the quotes) - this is what I see as I write this article...

1) acrylic award plaque
2) corporate award plaques
3) award plaque wording - hmmm - this is an interesting new series of pages I can add to the website!
4) music award plaques

So what did my 5 minute research reveal?

1) Seems I should be beefing up the "acrylic award plaques" section of the website.
2) I could answer the person on Twitter who's looking for a "unique" award plaque.
3) I can add a new section to the website about "award plaque wording" - maybe even invite viewers to add their own - maybe make a contest out of it?
4) Some interesting niches that aren't currently being marketed on the website are "landscape awards", "music awards", "military awards" and "truck awards".

The point here is that, as far as "award plaques" go, this is the "buzz" that's on the Internet. These are the words that people are using in association with the phrase "award plaques". They're mentioning specific types of award plaques, they're asking for uniqueness and they're asking for help in creating their award plaques. So, if your audience is looking for these items, it's up to you to give it to them.

Do you have a strategy on how you use Internet tools to find your keywords? Let me know!

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