Knowledge is Power!
Having employees wear reusable name tags means that the company logo is always in sight of your customers or your other employees. This branding of your logo helps customers remember your store or company and allows your company name to be subconsciously "imprinted" in their mind. The customer leaves with a sense of commitment to your store. That's why stores like Wal-Mart have greeters to welcome you and why stores like Best Buy have people who thank you as you leave the store. This personal communication can make a customer feel important, thus more likely to remember your particular store or company the next time they shop.
Because staff turnover rates can be high in either the coporate or (especially) the retail world, name badges that can be used over and over again give the business owner an affordable name tag alternative while still allowing the company's marketing goals to be met. Reusable name tags are also a good choice for a new employee who hasn't gotten their permanent name tag yet. By wearing reusable name tags, the new person gets a sense of "belonging" to the company, which increases their feeling of company loyalty. The name badge also helps coworkers learn the name of the new hire and lets them see the new person as one of the team. If your company frequently has visitors come through employee areas, have them wear reusable name tags to avoid confusion. And, if employees from other branches come to your office on occasion, they can also wear reusable name tags to show they are part of the company.
Reusable name tags work very well for corporate functions, too. A name badge can tell others what division an employee works in or can be used to separate customers from staff in a convention type of setting. Also, name badges can help with networking throughout the company, increasing an employee's sense of committment to the company. And everyone likes to put a name with the face of a coworker or someone they speak frequently with on the phone, but have not met yet.
If you aren't throwing away money by constantly buying new name tags, you are also helping the planet and staying green when you use reusable name tags . You are helping to reduce pollution and reducing the amount of trash that goes into the garbage dumps. By reusing name tags, employers are saving their money and Mother Nature!