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Top 3 misconceptions about mobile ads

Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful to address some of the more common misconceptions we’ve heard to help app publishers uncover opportunities to increase their revenue.

1) Ads interrupt the app experience of my users

One common misconception is that ads will negatively impact the app experience, when in reality most ad formats today are designed to either integrate seamlessly with your app, add to the user experience, or both.

For example, rewarded ads can give people a bonus in exchange for watching an advertisement and are a great way to make premium content available to non-paying users.

image3.png

                                                       Example of a rewarded ad

Interstitial ads are shown at natural breakpoints in your app, such as between levels or at loading screens, and allow you to engage users when they would otherwise be looking at a “waiting” screen.

Rewarded Ads

                                                      Example of an interstitial ad

Finally, native ads can be designed to match the look and feel of your app to integrate seamlessly with your app’s content, causing virtually no disruption to the user experience while earning you revenue.

Cropped gif native

                                  Example of a native ad

2) I can't control what ads show up in my app

App publishers are justifiably concerned about what ads show up in their app, so we’ve taken steps to ensure that your app will only serve ads that meet the guidelines you’ve set. Our ad controls allow you to set a maximum content rating level orblock ads by category, ad type, URL, and more.  Both of these controls can be applied to a single app or to your whole AdMob account.  


For example, applying a maximum rating of G to your account ensures that only G-rated ads are served across all of your apps.  However, you can simultaneously set a maximum rating of T for a specific app to allow it to include PG and T rated ads as well.  For even more control, our Ad Review Center allows you to review individual ads on a creative-by-creative basis to decide whether you want to continue serving them. We’ve designed these features to ensure that you only serve ads you feel are appropriate for your users.

3) Ads will drive away my paying app users

Some publishers avoid including ads in their app because they don’t want to interrupt the experience of their paying users.  To address this, we offer a tool called smart segmentation that allows you to only show ads to non-paying users while preserving the ad-free experience for paying users.


Smart segmentation has worked well for several publishers including BlackLight Studio Games, who wanted to expand monetization in their game Ludo SuperStar without hurting paid user experience, retention, and in-app purchase (IAP) revenue.  After implementing smart segmentation, they experienced a 23% increase in game revenue with no changes to user retention or average revenue per user (ARPU).

We hope this helps clear up some common misconceptions around how ads can fit into your mobile app. Even if your app is paid or offers in-app purchases, consider testing ads in your app to maximize your revenue and grow your mobile app business.  For a more detailed breakdown of app business models, download our free No-Nonsense Guide to App Monetization. And if you’re ready to start earning money with ads, sign up for an AdMob account today.


5 ways to beat holiday stress with the Google Assistant

Five more gifts to buy, three projects to wrap up before the holiday break and one big family dinner to host. Anyone else have an end-of-the-year list like this? Here's how the Google Assistant is helping me get through it all:

1. Stay organized with notes and lists

If you’re like me, inspiration strikes when you’re busy, like while cooking, commuting or playing with the kids. Starting to roll out today, you can use your Assistant to create and manage your notes and lists in Google Keep, Any.do, AnyList, or Bring! across Assistant-enabled phones and smart speakers. Lists are also available on Smart Displays. 


To get started, simply connect the Assistant with the app you use to create notes or lists. Select the “Services” tab in your Google Assistant settings and then choose your preferred provider name from the “Notes and Lists” section. Once connected, new notes and lists created from supported Assistant surfaces will appear in your chosen provider. You can also ask the Assistant for your historical notes and lists that were createdbefore you connected the Assistant with your chosen provider, but these will not be visible in the provider’s app.


Here are a few things to try, starting with “Hey Google…”:

  • “Create a holiday gift list.”

  • “Add Chromebook to my holiday gift list.”

  • “Add cranberries to my grocery list.”

  • “Take a note.”

  • “Show me my notes.”

2. Assign reminders to your housemates and family members 

Assignable reminders help families and housemates collaborate and stay organized all year around. You can create reminders for your partner or roommate to pick up eggnog from the store, order gift wrapping paper or mail your holiday cards. To assign a reminder, ask your Assistant, “Hey Google, remind Nick to pick up Mom from the airport tonight.”  

3. Find and share photos using just your voice

It’s now easier than ever to find and share your favorite holiday memories, simply by using your voice. On your Android phone, just say, “Hey Google, look up photos from this weekend," tap your favorite pictures and then say, "Hey Google, share these photos with Lizzie.” Your Assistant helps you search through your photos, pick your favorites, and send them to your friends or family. 

4. Listen to podcasts by topic

Heading to a potluck and tasked with bringing an entree? Turn to your Assistant for some cooking inspiration. When you ask the Assistant for podcasts about a certain topic—“Hey Google, find a podcast about holiday cooking”—it’ll suggest relevant episodes for you. Or if you’re looking to get a head start on productivity and self improvement, just ask, “Hey Google, show me podcasts about New Year's resolutions.” The feature is available now in English on all Assistant-enabled devices globally. 

5. Enjoy a pick-me-up while running errands 

And, while you’re getting your last minute holiday shopping done, the Assistant can help you get a sweet treat or or a pick-me-up from Dunkin’. If you have the Dunkin’ App installed on your Android phone, just say “Hey Google, order a latte from Dunkin,” to quickly start your order.


I hope these features will make your holiday season just a little bit easier, so you can focus on spending time with family.


Our annual pay equity review

Compensation should be based on what you do, not who you are. We design compensation to be fair and equitable from the outset—but because these are human processes, it’s important to double-check them. 

Each year we run a rigorous statistical analysis to make sure all new salaries, bonuses and equity awards are fair. We take into account things that should impact pay, such as role, level, location and performance. If we find any differences in proposed pay between men and women globally or by race and ethnicity or age in the U.S., we make upward adjustments.

Each year, we continue to improve our analytical approach. This year we included a higher percentage of Googlers in our analysis than before (now 93 percent worldwide), and for the first time we analyzed Googlers age 40 and over as a demographic group in the U.S. After thorough review, we increased compensation for 2 percent of employees to ensure that there were no inconsistencies for any demographic group. Increases totalled $5.1 million, and Googlers that received adjustments fell into every demographic category.

Ensuring fairness is a never-ending process, and our pay equity analysis is just one part of a larger effort to improve our practices. We know that employees’ level, performance ratings, and promotion history also impact pay, which is why we’re continuing to focus on all of our people processes to ensure that Google is a great place to work for everyone. 

You can read more about our pay equity analysis methodology here. 

 
 
 

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Purpose of Skilled Packers in addition to Movers inside Office in addition to Industrial Separation

Posted by Sanjeev Saxena on March 8, 2014 at 1:55am 0 Comments

Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving from one State to another easily

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

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Techniques for Moving Large Furniture Correctly

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

 

If you're moving in to a new condominium, the process of moving and supplying heavy pieces of furniture items is perhaps quite demanding. Even in case you have sought professional help, you must make sure that the household items are usually handled while…

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Tips for Packing as well as Moving

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

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Methods for Moving along with Relocating

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

Moving derived from one of house to a different, or a single city to a different could be a very stress filled task by itself. To ensure that everything may be packed effectively, and that it reaches safely inside same condition to another location place, also to then abide by the rest of the moving list, is rather taxing. Though you might have hired packers along with movers for the exact purpose, you will quickly realize yourself continually stressing about whether or not they are handling…

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The Responsibility of Moving Firm

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

Going in one spot for a yet another can be a challenging and also demanding period. As soon as transferring ones house or office you should encounter quite a few undesirable tiresome and also busy difficulties. There are plenty involving items that ought to be accomplished along the way associated with relocating or maybe switching; for example, taking connected with merchandise, filling, transferring, unloading, unpacking, for example. Most of these chores are tedious and also allow you to…

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Packing and Relocating Services - A Requirement Nowadays

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

The corporation connected with Packers along with Relocating Solutions inside Delhi supply a wonderful encounter to everyone it is buyers. The explanation for the superb providers offered by these people is actually which they place their particular core into your entire shifting encounter. These people address each and every relocating encounter seeing that his or her for that reason many people placed added work inside the separation proceed.

 

That they be aware that each of…

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