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In tropical and equatorial regions country, there are blessed with alround year sun shine, our face and skin are also enjoying this full year exposure of sunlight. Therefore, sometimes brown or gray…Continue
Pakistan President Pervez Musharraf has stated that his government was not involved in the assassination of Benazir Bhutto but many Bhutto supporters have angrily blamed Musharraf for her death by…Continue
Homeopathy Medical Treatment for Diabetes and Control Sugar level for people were long known in Malaysia. People who has gone for homeopathy treatment only know that there are good homeopathy…Continue
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What is your views about forthcoming Ind-Aus test Series.Who is going to win?Acc to me with the strong batting line up India have, they have very good chances of winning the series.But with bats like…Continue
Protecting our users and the integrity of our platforms is essential to Google’s mission. My team works with others across Google to detect phishing and hacking attempts, identify influence operations and protect users from digital attacks.
When identifying and preventing threats, we exchange information with industry partners and law enforcement, and also apply our own internal investigative tools as well as intelligence from third parties.
Earlier this week, as part of our ongoing efforts to combat coordinated influence operations, we disabled 210 channels on YouTube when we discovered channels in this network behaved in a coordinated manner while uploading videos related to the ongoing protests in Hong Kong. This discovery was consistent with recent observations and actions related to China announced by Facebook and Twitter.
We found use of VPNs and other methods to disguise the origin of these accounts and other activity commonly associated with coordinated influence operations.
Separately, we are continuing our work to protect users against online security threats. This week, Google announced that we have taken action to protect users in Kazakhstan after credible reports that its citizens were required to download and install a government-issued certificate on all devices and in every browser. This certificate enabled the government to decrypt and read anything a user types or posts, including intercepting their account information and passwords.
These actions are part of our continuing efforts to protect the integrity of our platforms and the security and privacy of our users. Each month, our Threat Analysis Group sends more than 4,000 warnings to our users about attempts by government-backed attackers or other illicit actors to infiltrate their accounts. This is the warning we send if we detect such an attempt:
In addition to identifying and detecting the source of threats, we also integrate the most advanced security measures into all of our products so that users are protected automatically. To that end, this month we announced an expansion of the Advanced Protection Program to Chrome to provide extra security for that program’s users when they’re downloading files online. We also just introduced that program as a beta for enterprise customers. Our improving technology has also enabled us to significantly decrease the volume of phishing email, and we've rolled out significant protections in Gmail that detect and block over 99.8 percent of attachment malware.
Our teams will continue to identify bad actors, terminate their accounts, and share relevant information with law enforcement and others in the industry.
Does your mobile website have a lower conversion rate than your desktop version? As some people are spending up to 70% of their time on mobile, imagine how much additional revenue you could gain if the conversion rate levels were the same.
A recent report showed that mobile conversion rates are 47 percent of the levels achieved on desktop. As more and more of your customers are using mobile devices, you need to ensure your mobile conversion rate is keeping up, and maintain your revenue.
One way you can monitor your mobile website performance is by reviewing your Relative Mobile Conversion Rate (Rel mCvR), which is calculated by dividing the mobile conversion rate with the desktop conversion rate.
The high traffic share for mobile, with lower conversion rates, will show your stakeholders that there is a gap the company will need to bridge by improving the mobile site.
Mobile and desktop conversion rates are influenced by two main parameters. The first is traffic influencers—this can be things like channel mix, marketing campaign, seasonality. The second is the performance of the website, for example UX and site speed. Any of these can cause your mobile or desktop conversion rate to go up or down.
The benefit of using Rel mCvR to evaluate your mobile performance is that traffic influencers tend to not impact the metric. Why? Because the same campaigns and seasonalities will reach both mobile and desktop versions of your website, a good marketing campaign will make both the mobile and desktop conversion rate go up but leave Rel mCvR stable. When you evaluate the metric over time, it will show us if we have improved our mobile website.
Things to keep in mind when evaluating Rel mCvR:
Always keep an eye on your desktop conversion rate. If Rel mCvR has an abnormal peak, check if it’s due to the desktop having a technical problem that made the desktop conversion rate decrease.
Track your Rel mCvR weekly. Because the metric is based on your entire website’s performance, driving improvement will take time. Reviewing your data daily can be too volatile, look for the large movements over time instead.
Be mindful of that companies with physical stores may never reach 100 percent in Rel mCvR, as mobile is often used for doing research before or while visiting a store. 70 percent is a good target to start with.
How to improve your mobile site and Rel mCvR
A better user experience on your mobile site leads to increased revenue and better Rel mCvR. To get there, I recommend you start A/B testing on your mobile site to improve your mobile conversion rate. It’s through A/B tests that you become guided by your customers and provide what they need.
Start with these three steps:
Review the process of conversion optimization in the Optimize Resource Hub.
Get inspired by what other companies have done.
Set up your first test–for free–in Google Optimize.
When you’re focused on improving your mobile site with conversion optimization and A/B tests—your Rel mCvR will start to show your progress.
The Lenovo Smart Clock comes with the Google Assistant, so it can help you better manage your morning and evening routines. When you’re not using your Lenovo Smart Clock, the screen can now turn into a digital photo album, displaying pictures from your Google Photos account or featured photos provided by Google.
But that’s not all. There’s now an optional setting for Continued Conversation that lets you have a natural back-and-forth conversation with the Assistant (starting in English). After you initially trigger the Assistant with a request, the Assistant will stay active for long enough to respond to follow up questions so you don't have to say “Hey Google” as often. The Lenovo Smart Clock also works with most cameras that work with the Assistant, so you can always see on the device who is outside your front door when your hands are full.
You’ll be getting all of these new features as part of an automatic software update rolling out this week. The Lenovo Smart Clock is now available for sale in the U.S., Canada, U.K., Germany, France, Australia, and Japan, and will be coming soon to India and other countries.