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If knol is to be like wikipedia, how do you go about creating a content page of useful info?

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Pakistan President Pervez Musharraf has stated that his government was not involved in the assassination of Benazir Bhutto but many Bhutto supporters have angrily blamed Musharraf for her death by…Continue

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Strengthening measurement with new tagging capabilities

Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it’s historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, we recently rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. Now we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage and simplify the setup.

Whether it’s through the Google tag or Google Tag Manager, proper sitewide tagging is essential to successfully measure and act on your data. One company that has shown measurement excellence through tagging is The North Face, a retail brand that’s advancing exploration through innovative thinking, design, and technology. Using our enterprise tag management solution, Google Tag Manager 360, the brand has been able to unlock customer insights that influence everything from future campaigns to product offerings and website design. “Tagging is the backbone of our consumer experience. Rather than forecasting by putting a finger to the wind, we can make data-driven decisions using real-time and historical data.” shares Sarah Kleinman, VP of Digital Experiences.

Increase your measurement accuracy

As your digital presence grows, it can be easy to miss pages or overlook new site sections. With the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages.

Use the Tag coverage summary to see which pages of your website have the Google tag installed and quickly identify pages that are not tagged

You’ll see where your tags are implemented in suggested pages, which can be added to your summary to understand your tag coverage on these pages later. And, if the suggestions don’t include all of your website pages, quickly add the URLs by entering them or uploading a CSV file. You can also click the Tag Assistant icon next to each page to investigate whether your tags are implemented properly.

Simplify setup with less code

In the coming weeks, we'll be integrating the Google tag into the account setup and conversion setup flows in Google Ads and Google Analytics — product interfaces you’re already familiar with — for a more centralized and intuitive experience. These new features will make it faster and easier to set up conversion measurement. You won’t need to add more code to your website, which often relies on technical expertise or assistance from other departments.

Screenshot of the Google Ads setup flow showing the step when a user is directed to install or reuse a Google tag

You’ll be directed to set up the Google tag or reuse an existing one during account setup

For customers using popular content management systems or website builders, you’ll now be able to install a new Google tag across your website without making manual changes to the site code. You can also now reuse your existing gtag.js implementation or create a new Google tag to deploy without making changes to your website code. You can do this directly in your CMS within the Ads and Analytics account setup flows. CMS instructions are shown on your installation screen for the following platforms that are integrated with the Google tag.

Screenshot of step-by-step setup instructions for advertisers using a content management system

Advertisers using a content management system can set up a Google tag without making changes to their website code

If you’re still using Universal Analytics, we recently shared that now it’s time to make the move to Google Analytics 4. If you have gtag.js for Google Ads or Universal Analytics on your website, you will be able to do this directly in the setup assistant in Google Analytics by choosing an existing Google tag. If you don't have a Google tag on your site or are using an analytics.js tag, you’ll need to create a new tag before you can get started, which you can do within the same, simplified workflow.

Animated screenshots of the Google Analytics setup assistant showing advertisers choices to use a Google tag found on their website, use a different Google tag, or create a new Google tag

Set up your Google tag directly in the Google Analytics setup assistant

With so much at stake when it comes to performance and privacy, it’s more important than ever to ensure you have a strong measurement foundation. We’re with you every step of the way and these new features make it easier to set up and manage your tagging infrastructure within the product interfaces you’re already familiar with.

Continued investment in measures to help fight financial fraud in the UK

In recent years, scammers continue to deploy new fraudulent practices in order to take advantage of people. According to UK Finance’s latest figures, over £1.3 billion was stolen through fraud in 2021, up from £1.26 billion the year before.

To combat this concerning trend, Google continues to invest in teams, new policies and better enforcement capabilities. In 2021, we blocked or removed 58.9 million financial services bad ads globally to protect the advertising ecosystem.

Today, we are announcing a significant additional measure to protect both consumers and legitimate advertisers in the UK. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022. Insolvency practitioners, including those licensed by a recognized professional body, will no longer be allowed to advertise for these services. Advertisers must successfully complete the updated verification process by the time enforcement begins on 16 January 2023. The policy update also allows advertisers that are included on the FCA Financial Services Register as ‘exempt professional firms’ or recognised investment exchanges to be verified as UK FCA-authorised advertisers.

Our financial services certification policy, launched initially in 2021, has led to a pronounced decline in reports of ads promoting financial scams, and has subsequently been rolled out across Google platforms in Australia, Singapore, Taiwan, Indonesia, India, Portugal, Brazil, France, Spain and Germany. A problem of this scale needs cross-industry effort, so we are pleased to see other tech companies now commit to introducing similar policies in the UK.

Today’s announcement builds on longstanding and robust financial products and services policies and engagement with industry in order to deliver a safer experience for users, publishers and advertisers.

Further collaborative industry progress to date

In addition to ongoing policy reviews and updates, we continue to adapt and collaborate with industry and government organisations to tackle these evolving tactics by scammers. Last year, Google was the first major technology company to join Stop Scams UK, an industry-led collaboration of responsible businesses from across the banking, telecoms and technology sectors who have come together to develop best practices to stop scams at the source.

We also pledged $5 million in advertising credits to support public awareness campaigns in the UK, helping to ensure that consumers are better informed about how to spot the tactics of scammers both online and offline. We encourage businesses and consumers to refer to industry resources from trusted sources and Google partners including Stop Scams, UK Finance’s ‘Take 5’ campaign and the Advertising Standards Authority to stay up to date with the latest solutions we can all adopt to operate safely online.

What publishers should focus on now to prepare for privacy changes

5 Minutes or Less | Publisher Privacy Q&A Episode 4
10:25

In the fourth episode of our Publisher Privacy Q&A series, we talk about what publishers should be prioritizing and focused on right now to prepare their businesses for ongoing and upcoming privacy changes.

Stay tuned for the fifth Publisher Privacy Q&A episode coming soon. In the meantime, check out episodes 1, 2, and 3 of this series.

 
 
 

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Posted by Coupon Helper on August 4, 2018 at 8:48pm 0 Comments

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Best Relocation services in India@ packers and movers gurgaon

Posted by HIMANSHI HIMANSHI on September 5, 2014 at 4:55am 0 Comments

packers and movers gurgaon

movers and packers mumbai

Strategies For Handling Belongings To Shift

 

It is just a relatively risk-free choice that will given that civilisation is present right now there will almost always be products to go. Regardless the way little you can reduce in size technological innovation associated with…

Continue

Purpose of Skilled Packers in addition to Movers inside Office in addition to Industrial Separation

Posted by Sanjeev Saxena on March 8, 2014 at 1:55am 0 Comments

Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

Continue

Moving from one State to another easily

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

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Techniques for Moving Large Furniture Correctly

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

 

If you're moving in to a new condominium, the process of moving and supplying heavy pieces of furniture items is perhaps quite demanding. Even in case you have sought professional help, you must make sure that the household items are usually handled while…

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Tips for Packing as well as Moving

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

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Methods for Moving along with Relocating

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

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The Responsibility of Moving Firm

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

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