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In tropical and equatorial regions country, there are blessed with alround year sun shine, our face and skin are also enjoying this full year exposure of sunlight. Therefore, sometimes brown or gray…Continue
Pakistan President Pervez Musharraf has stated that his government was not involved in the assassination of Benazir Bhutto but many Bhutto supporters have angrily blamed Musharraf for her death by…Continue
Homeopathy Medical Treatment for Diabetes and Control Sugar level for people were long known in Malaysia. People who has gone for homeopathy treatment only know that there are good homeopathy…Continue
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What is your views about forthcoming Ind-Aus test Series.Who is going to win?Acc to me with the strong batting line up India have, they have very good chances of winning the series.But with bats like…Continue
Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful to address some of the more common misconceptions we’ve heard to help app publishers uncover opportunities to increase their revenue.
One common misconception is that ads will negatively impact the app experience, when in reality most ad formats today are designed to either integrate seamlessly with your app, add to the user experience, or both.
For example, rewarded ads can give people a bonus in exchange for watching an advertisement and are a great way to make premium content available to non-paying users.
Example of a rewarded ad
Interstitial ads are shown at natural breakpoints in your app, such as between levels or at loading screens, and allow you to engage users when they would otherwise be looking at a “waiting” screen.
Example of an interstitial ad
Finally, native ads can be designed to match the look and feel of your app to integrate seamlessly with your app’s content, causing virtually no disruption to the user experience while earning you revenue.
Example of a native ad
App publishers are justifiably concerned about what ads show up in their app, so we’ve taken steps to ensure that your app will only serve ads that meet the guidelines you’ve set. Our ad controls allow you to set a maximum content rating level orblock ads by category, ad type, URL, and more. Both of these controls can be applied to a single app or to your whole AdMob account.
For example, applying a maximum rating of G to your account ensures that only G-rated ads are served across all of your apps. However, you can simultaneously set a maximum rating of T for a specific app to allow it to include PG and T rated ads as well. For even more control, our Ad Review Center allows you to review individual ads on a creative-by-creative basis to decide whether you want to continue serving them. We’ve designed these features to ensure that you only serve ads you feel are appropriate for your users.
Some publishers avoid including ads in their app because they don’t want to interrupt the experience of their paying users. To address this, we offer a tool called smart segmentation that allows you to only show ads to non-paying users while preserving the ad-free experience for paying users.
Smart segmentation has worked well for several publishers including BlackLight Studio Games, who wanted to expand monetization in their game Ludo SuperStar without hurting paid user experience, retention, and in-app purchase (IAP) revenue. After implementing smart segmentation, they experienced a 23% increase in game revenue with no changes to user retention or average revenue per user (ARPU).
We hope this helps clear up some common misconceptions around how ads can fit into your mobile app. Even if your app is paid or offers in-app purchases, consider testing ads in your app to maximize your revenue and grow your mobile app business. For a more detailed breakdown of app business models, download our free No-Nonsense Guide to App Monetization. And if you’re ready to start earning money with ads, sign up for an AdMob account today.
Five more gifts to buy, three projects to wrap up before the holiday break and one big family dinner to host. Anyone else have an end-of-the-year list like this? Here's how the Google Assistant is helping me get through it all:
1. Stay organized with notes and lists
If you’re like me, inspiration strikes when you’re busy, like while cooking, commuting or playing with the kids. Starting to roll out today, you can use your Assistant to create and manage your notes and lists in Google Keep, Any.do, AnyList, or Bring! across Assistant-enabled phones and smart speakers. Lists are also available on Smart Displays.
To get started, simply connect the Assistant with the app you use to create notes or lists. Select the “Services” tab in your Google Assistant settings and then choose your preferred provider name from the “Notes and Lists” section. Once connected, new notes and lists created from supported Assistant surfaces will appear in your chosen provider. You can also ask the Assistant for your historical notes and lists that were createdbefore you connected the Assistant with your chosen provider, but these will not be visible in the provider’s app.
Here are a few things to try, starting with “Hey Google…”:
“Create a holiday gift list.”
“Add Chromebook to my holiday gift list.”
“Add cranberries to my grocery list.”
“Take a note.”
“Show me my notes.”
2. Assign reminders to your housemates and family members
Assignable reminders help families and housemates collaborate and stay organized all year around. You can create reminders for your partner or roommate to pick up eggnog from the store, order gift wrapping paper or mail your holiday cards. To assign a reminder, ask your Assistant, “Hey Google, remind Nick to pick up Mom from the airport tonight.”
3. Find and share photos using just your voice
It’s now easier than ever to find and share your favorite holiday memories, simply by using your voice. On your Android phone, just say, “Hey Google, look up photos from this weekend," tap your favorite pictures and then say, "Hey Google, share these photos with Lizzie.” Your Assistant helps you search through your photos, pick your favorites, and send them to your friends or family.
4. Listen to podcasts by topic
Heading to a potluck and tasked with bringing an entree? Turn to your Assistant for some cooking inspiration. When you ask the Assistant for podcasts about a certain topic—“Hey Google, find a podcast about holiday cooking”—it’ll suggest relevant episodes for you. Or if you’re looking to get a head start on productivity and self improvement, just ask, “Hey Google, show me podcasts about New Year's resolutions.” The feature is available now in English on all Assistant-enabled devices globally.
5. Enjoy a pick-me-up while running errands
And, while you’re getting your last minute holiday shopping done, the Assistant can help you get a sweet treat or or a pick-me-up from Dunkin’. If you have the Dunkin’ App installed on your Android phone, just say “Hey Google, order a latte from Dunkin,” to quickly start your order.
I hope these features will make your holiday season just a little bit easier, so you can focus on spending time with family.
Compensation should be based on what you do, not who you are. We design compensation to be fair and equitable from the outset—but because these are human processes, it’s important to double-check them.
Each year we run a rigorous statistical analysis to make sure all new salaries, bonuses and equity awards are fair. We take into account things that should impact pay, such as role, level, location and performance. If we find any differences in proposed pay between men and women globally or by race and ethnicity or age in the U.S., we make upward adjustments.
Each year, we continue to improve our analytical approach. This year we included a higher percentage of Googlers in our analysis than before (now 93 percent worldwide), and for the first time we analyzed Googlers age 40 and over as a demographic group in the U.S. After thorough review, we increased compensation for 2 percent of employees to ensure that there were no inconsistencies for any demographic group. Increases totalled $5.1 million, and Googlers that received adjustments fell into every demographic category.
Ensuring fairness is a never-ending process, and our pay equity analysis is just one part of a larger effort to improve our practices. We know that employees’ level, performance ratings, and promotion history also impact pay, which is why we’re continuing to focus on all of our people processes to ensure that Google is a great place to work for everyone.
You can read more about our pay equity analysis methodology here.