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4 tips to grow your blog's audience

Christina Galbato may have started as a travel blogger, but her career as a content creator has taken her on a different journey – helping other creators achieve their goals. “I started to notice a lot of the questions I was getting were less about ‘What are your travel tips for this?’ and more ‘How can I do what you do?” she shares. Galbato has made it her mission to help other bloggers and influencers earn success while remaining authentic and relatable. She sat down with us recently to share her top tips for attracting readers to a new blog. 

Raunak Mahesh and Christina Galbato are pictured side by side, smiling.

Christina Galbato shares her top tips for bloggers hoping to grow their online followings.

1. Listen to your audience

Listening to your readers can help you create engaging content. When Christina realized her audience was interested in learning more about her business, she shifted gears and started creating content and classes that answered their questions. “I think the biggest thing has been constantly having conversations with my audience and understanding where they're at – remaining connected to what my audience wants to see is really important,” she explains. 


2. Focus on branding 

From your color scheme and imagery to the title of your blog, your site should let readers know at a glance exactly what to expect from your posts. “You always want to make sure the content you're creating is in line with your brand,” Christina says. Your site’s branding should always reflect the kind of content you’re promoting. For example, if you’re hoping to attract a high-end audience, she suggests going with “a more refined theme, maybe even adding some serif fonts as they tend to be more luxurious.”


3. Keep new readers coming back

Once someone has discovered your blog, it’s important to stay connected so they’ll know about your future posts. One of the best ways to do this is by offering bonus content in exchange for joining your mailing list. “You have to give people some sort of incentive to get on your list,” Christina says. “People only take action when there's something in it for them, so I would recommend creating some sort of freebie opt-in that your audience would be interested in.” Expert recommendations and educational content are great ideas for bonus posts. 


4. Promote your blog online 

So, how can you attract readers to your blog? Digital marketing can seem overwhelming at first, but Christina has a few suggestions to help you get started:


  • Learn SEO: “Before you even start writing blog posts,” Christina says, “I would get educated on SEO (search engine optimization) because that will really inform how you're writing your posts.” She recommends using KeySearchto find popular topics and keywords to help your blog rank in search results for your niche. 

  • Get on Pinterest: “One of my favorite things about Pinterest is that you don't necessarily need to have a following for a pin of yours to really pick up,” Christina shares. It’s okay to start small – three or four well-designed pins that tie in to your niche are enough to bring new readers to your blog. 

  • Give sneak peeks on social media:Blog posts are what Christina calls “macro content” – larger pieces that can be broken down into smaller pieces for use on social media or Web Stories. Social media is a great way to tease parts of your blog posts and entice your followers to click through to your blog. In her social posts, Christina shares, “I offer a tiny little snippet of what's in the blog post, and then tell people, ‘For more, for the juiciest stuff, you're going to have to go to the blog post.’" 

For more tips from Christina – including how to build brand partnerships after you establish your blog – check out our full video interview. And don’t forget to visit Christina’s site to learn more.

How this engineer's career break led her to Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.

Today we spoke with Kiranmayi Bhamidimarri, a software engineer at our Bangalore office, who shares her story of joining Google after taking a year-and-a-half break from the workforce. 

What’s your role at Google?

I am a software engineer for Google Cloud, where I work on Cloud Spanner – a database management and storage service. My team is focused on developing introspection tools for this system, which help our customers better understand any issues with their Spanner databases. 

What was it like taking a break from the workforce?

Stepping back from the workforce marked a turning point in my life. Through a lot of reflection, I grew both as a person and as a professional during that period – even though I wasn’t working. For example, I discovered that I care deeply about diversity and inclusion in all aspects of my career, including the places I work. After taking the time to develop these bigger-picture perspectives and once I felt comfortable balancing things in my personal life, I started exploring returning to work. 

What made you decide to apply to Google?

I came across the concept of Carer’s Leave and what this benefit looks like at Google. When a family member or loved one falls seriously ill, Google's Carer's Leave policy allows employees to take the time they need to provide or find care for them. I liked the idea of working at a company that helps employees support their family in times of need. This led me to researching Google’s culture overall. I loved that Google is an inclusive place that would allow me to bring my whole self to work and not leave my personal life behind – which became especially important to me after my career break. 

How did you approach the Google application process after taking a career break?

At first, I was very nervous and told myself not to be too ambitious. I struggled with impostor syndrome and wasn’t sure if I would do well in the interviews, which I’d always heard were challenging. Then a friend who interviewed with Google shared her positive experience with me, and busted many myths. She explained, for example, that the interviews focus on thought process rather than the exact solution. She ultimately helped me realize my worth and put my best foot forward. 

What was the interview process like for you?

When I first decided to apply, I asked a friend who recently joined Google for advice. He guided me through the process and even helped me with a referral – but I was rejected at the resume screening phase. At the time, my resume didn't reflect my actual skills and experience. I didn’t list everything I’d worked on, because I was afraid I had forgotten too much during my break to explain or answer questions. I was shrinking myself into someone else so they wouldn't expect so much from me. 

My friend who referred me encouraged me to revamp my resume and try again. I reached out to some Google recruiters on LinkedIn, who took the time to speak with me and look at my updated resume. One of the recruiters set up a phone interview, and that kicked off the process. 

What’s one thing you wish you could go back and tell yourself before applying? 

It’s okay not to be perfect. During my phone interview, I answered one of the questions incorrectly. I was nervous and disappointed about the mistake, but the interviewer encouraged me to try again and I ultimately found the right solution. So I would tell myself that it's okay to make mistakes, as long as I learn from them and continue to grow. 

I would also reassure myself that I won't be treated differently because of my career break. That was a big fear of mine, and I'm so happy I was proven wrong. I am grateful to everyone at Google who spoke to me about my hesitations with returning to the workforce, and provided mentorship and support. Now six months in, I continue to feel valued and encouraged to bring every part of myself to work.


A new dimension for cultural artifacts

At Google Arts & Culture we are always looking for ways to help people understand and learn about culture in new and engaging ways. Starting today, we are launching a new feature through which our 2,000 plus cultural partner institutions can create guided 3D tours about buildings, sculptures, furniture, and more from their collections. With the help of 3D Tours you can easily whiz around historic sites, monuments and places of interest while learning about their hidden details and historical backgrounds - all courtesy of 3D data from Google Earth.


So how about a personal guided tour through Tokyo’s tallest towers, Florence’s beautiful basilicas or South Africa’s historical halls? These and 16 other 3D Tours make use of ModelViewer —  a tool through which interactive 3D models can easily be displayed on the web and in augmented reality. Not only will you be able to navigate smoothly to each stop of the tour but objects along the way can also be viewed in AR. So while you explore the heights of Tokyo Tower, you can discover its historic inspiration in your own home.

Take a tour of Florence’s Basilica of Santa Croces

Take a tour of Florence’s Basilica of Santa Croces

Climb into a famous artwork

Another way we are bringing art and culture to life is through Art Filter, a feature in the Google Arts & Culture camera tab that applies machine learning and augmented reality to turn you into a masterpiece. Today we have added five new artworks and artifacts to Art Filter for you to immerse yourself in. For example, become the Roman god of seasons as Arcimboldo’s Vertumnus, or cast a stony glare through the head of Medusa. 


How does it work?

Art Filter’s machine learning-based image processing positions the artifacts organically and smoothly on your head, or reacts to your facial expressions to make the filters as realistic as possible. What’s more, you can learn about each artwork from the fun facts that appear before the effect is applied. 


We hope these 3D tours and new filter options will help you explore the hidden details of these historic artifacts and feel connected to cultural heritage around the world.  


Find the tours on the Google Arts & Culture site or app. Art Filter is available in the Camera Tab of the free Google Arts & Culture app for Android and iOS.
"category": "article lead", "action": "related article - inline", "label": "article: play-art-filter-learn-about-culture" }" href="https://blog.google/outreach-initiatives/arts-culture/play-art-filter-learn-about-culture/">

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Play with Art Filter to learn about culture

Starting today, you can use Art Filter in the Google Arts & Culture app to become an artwork or try iconic artifacts to educate yourself ...

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Best Relocation services in India@ packers and movers gurgaon

Posted by HIMANSHI HIMANSHI on September 5, 2014 at 4:55am 0 Comments

packers and movers gurgaon

movers and packers mumbai

Strategies For Handling Belongings To Shift

 

It is just a relatively risk-free choice that will given that civilisation is present right now there will almost always be products to go. Regardless the way little you can reduce in size technological innovation associated with…

Continue

Purpose of Skilled Packers in addition to Movers inside Office in addition to Industrial Separation

Posted by Sanjeev Saxena on March 8, 2014 at 1:55am 0 Comments

Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving from one State to another easily

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

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Techniques for Moving Large Furniture Correctly

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

 

If you're moving in to a new condominium, the process of moving and supplying heavy pieces of furniture items is perhaps quite demanding. Even in case you have sought professional help, you must make sure that the household items are usually handled while…

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Tips for Packing as well as Moving

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

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Methods for Moving along with Relocating

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

Moving derived from one of house to a different, or a single city to a different could be a very stress filled task by itself. To ensure that everything may be packed effectively, and that it reaches safely inside same condition to another location place, also to then abide by the rest of the moving list, is rather taxing. Though you might have hired packers along with movers for the exact purpose, you will quickly realize yourself continually stressing about whether or not they are handling…

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The Responsibility of Moving Firm

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

Going in one spot for a yet another can be a challenging and also demanding period. As soon as transferring ones house or office you should encounter quite a few undesirable tiresome and also busy difficulties. There are plenty involving items that ought to be accomplished along the way associated with relocating or maybe switching; for example, taking connected with merchandise, filling, transferring, unloading, unpacking, for example. Most of these chores are tedious and also allow you to…

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