Google Knol And Internet News
The World Cup is over and order has finally been restored to the universe. Now that football mania is behind us, searchers are getting the latest info about the world off the pitch. From Tesla announcing their cheapest car ever, the $35,000 Model 3 (OK, so “cheap” is relative) to the tragic events surrounding Malaysia Airlines Flight 17
, read on to see what trended this week.Cutting the cord … but not really
Netflix binge-watchers had a near-panic attack when rumors swirled that beloved show Orange is the New Black
was getting the axe. But have no fear, friends—the show lives to see another 13 episodes and quite humorously reassured us
of its existence. On the other side of the entertainment galaxy, comic book fans were shocked to learn that Marvel’s Thor
is now a woman—and a rather ripped
one at that! “Thorita” won’t be taking up her hammer against Ultron
, the new villain in the upcoming Avengers movie—that role will still be held by Chris Hemsworth. Still, if producers do decide to change it up, we’re pretty sure Kacy Catanzaro
deserves the role after her performance on American Ninja Warrior left searchers pumped for more
.The sports stars are out tonight
Athletes put on their best three-piece suits and gowns for the ESPYs
on Wednesday, and people turned to search to see which of their favorite stars took home the honors. (FYI OKC Thunder star Russell Westbrook, as usual, won the red carpet
battle for fashion supremacy, hands down.) While Olympic swimmer Ian Thorpe
couldn’t make it to the awards show, he still managed to make a splash on the trends charts when he came out as gay. Back on the field, it was the end of an era in baseball as New York Yankees legend Derek
?) Jeter played in his last all-star game.
It was a tale of two Brookses this week as searchers were surprised to find out Brooks Wheelan
got the boot from Saturday Night Live after just one season—tough crowd. Garth Brooks
, on the other hand, had a great week when he announced his upcoming fall tour to much fanfare (“searchfare”?). In the reality TV scene, Claire Leeson from England spent more than $30,000 (so, basically a Tesla Model 3) to look like her celebrity idol Kim Kardashian. And another Kardashian lookalike made it to the trends charts when Lilit Avagyan
married Kim’s ex-boyfriend Reggie Bush—six degrees of Kim Kardashian anyone? Tip of the week
Didn’t catch the ESPYs? Just ask Google, “who won best male athlete?” to see who took the crown this year and find a list of past winners.
Posted by Jenise Araujo, Communications Associate, who’s [on the run] and searching for [crazy eyes] and [dandelions]
Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.
, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using Google AdWords
plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.
Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created ereadingworksheets.com
to provide his worksheets for free. Don started using Google AdSense
to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.
These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our Economic Impact Report
. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities. Learn more
about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world.
Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we've seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our trends hub
Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were 10x more searches
in the U.S. for the World Cup than for the NBA Playoffs? Or that Clint Dempsey
, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after Ángel di María's
divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?
Mexico’s Guillermo Ochoa was the most searched goalie in the tournament, but Tim Howard’s heroics
could hardly be forgotten. German goalkeeper Manuel Neuer not only snagged third place in search, but took home the 2014 Golden Glove award and a World Cup championship to boot.
The Germany vs. Brazil
semifinal was the most searched match throughout the tournament, leaving many people around the world asking, “What is the biggest win in World Cup history?” Meanwhile, some countries were ready to move on to the next opportunity: after the third place game, Brazilians searched more
for “World Cup 2018” than for the final game between Argentina and Germany.
No World Cup would be complete without a few surprises—and the creative people of the web were ready to weigh in. Uruguay's Luis Suarez was the most searched player meme, and at the time of the Uruguay-Italy game, there were 20x more searches globally for “Suarez Bite” than for snake, spider, tick, fly, dog and mosquito bites combined.
And if a search Dream Team was created, you’d see these 11 players strutting their stuff on the field. While German star Mario Götze
didn’t make this list, he was a favorite on search. Even before his goal won it all in the final, he attracted 4x more search attention than Brazilian supermodel Gisele Bündchen, who presented Germany with the championship trophy.
Beyond the impressive stats on the field, we’ve got some numbers of our own to share:
Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did, and for more trends, visit google.com/worldcup
or check out our Google+ album
Though the World Cup continued to draw search attention
, this week it had some company. So in addition to Neymar, people were searching for Lebron James
(who's taking his talents back to Cleveland) and Roger Federer
(who lost at Wimbledon after a tough match). And following the announcement of this year's Emmy Award nominations
, people turned to search to learn more about the snubs and surprises, including Laverne Cox, the first openly transgender nominee. Here’s a look at some more top trends in search this week, from the Quidditch World Cup to the world’s highest-valued potato salad:A literary thrill
Author J.K. Rowling was in the news this week after she posted a new Harry Potter
story to the fan site Pottermore.com. There were more than 200,000 searches
for the site itself (an increase of more than 100 percent over 30 days), as people speculated about whether the new tale signified the coming of more stories about Harry, Hermione and the rest of Dumbledore’s Army. Meanwhile, people turned to search to find the new trailer for another, very different book-turned-movie: the twisty, turny Gone Girl
. Searches for [gone girl trailer] have nearly doubled in the last month.
And baby makes three
The Internet experienced a collective shock on Wednesday when news emerged that beloved actor/meme
Ryan Gosling and girlfriend [eva mendes
] are expecting. (With apologies to Mila Kunis
.) Hundreds of thousands of people turned to search
, determined to find out the truth. Oddly enough, the phrase [ryan gosling father] had already spiked
in June, after a recent Father’s Day hoax that claimed the Gos had previously adopted a child. And there’s no doubt that many were fervently hoping this, too, was merely a rumor and that they still had a chance with His “Hey Girl”-ness. Disappointed fans will have to console themselves by (re)watching The Notebook
, which recently celebrated its 10th anniversary, and generated a few searches of its own
. Oh, and congratulations to Ms. Mendes, too. Summer snack time
Finally, during a week of Fourth of July barbecues, it’s only fitting that there was an unusual number of food-related subjects among this week’s trending topics, starting with a picnic table classic. Last week, a fellow named Zach Danger Brown set up a [kickstarter
] project to raise funds for… potato salad. Literally. Despite some controversy over its merits, fundraising for Zach’s project is now $45,326—and counting—past the original $10 goal, and searches for potato salad
were nearly as high on Tuesday as on Independence Day itself. But that’s nothing compared to another Kickstarter project focused on a summer staple. With more than $1.5 million raised so far, the [coolest cooler
] promises not just to keep your drinks chilled (elementary, my dear Coleman), but also offers a bevy of bells and whistles worthy of “Pimp My Ride.” Not only have 50,000+ searches been done on the subject, but the campaign is well on its way to Kickstarter records. Finally, [joey chestnut
] won hearts as well as the mustard winner’s belt at this year’s Nathan’s Famous Fourth of July Hot Dog Eating Contest at Coney Island when he proposed to his girlfriend at the event. More than 100,000 people searched to learn more about this champion of chowing down.