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Get actionable measurement with Display & Video 360’s Insights module

This is the sixth and final post in a series about Display & Video 360 innovations.

Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results.

A single source of truth with holistic measurement

In Display & Video 360, the Insights module is where you go to audit your media spend, measure impact, and access the information you need to optimize media investment decisions. By consolidating your media buying in one place, you get reporting across all touchpoints for web, apps, TV and more, so you can accurately determine what’s driving performance and quickly act on insights.

The Insights module in Display & Video 360 includes:

  • Fraud-prevention reporting: Invalid traffic reporting enables you to see the amount of invalid traffic detected in your campaigns to date, both pre-bid and post-serve, including breakdowns by categories like data center traffic, automated browsers and falsely represented inventory.
  • Viewability and verification: Active View, Google’s viewability measurement technology, measures in real time whether or not an ad was viewable to a user on an impression-by-impression basis. Verification protects your brand and advertising budget with insights that help you understand where your ads are shown, along with details like video player size and page position.
  • Reach and frequency measurement: Unique Reach measures the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats, so you know how many people you reached and how often you reached them.
  • Third-party accreditations: MRC-accredited measurement across display and video ads for clicks, served impressions, viewability metrics, and invalid traffic detection and filtration gives you confidence that the metrics you’re seeing are objective and accurate.  

Coming soon, data-driven attribution reports created in Campaign Manager will also be available in the Insights module in Display & Video 360. Using machine learning, data-driven attribution analyzes the actual converting and non-converting paths to automatically assign values to your marketing touchpoints. You’ll see a more complete and actionable view of which digital channels are performing best, so you can achieve a better return on your marketing investments.

To bring together measurement for your digital and TV ads, we've added a new dedicated "connected TV" device type for targeting and reporting across Display & Video 360. This means that connected TV can be segmented out alongside mobile, computer and tablet. For example, you can now see how many people viewed your ads on connected TV in Unique Reach reporting, and it will soon be added to our reach forecasting tools.

Actionable insights and experiments for brand and performance

Once a campaign is live, Display & Video 360 offers analytics and reporting capabilities that will help you to measure each impression in real time, understand whether the campaign is achieving its goals, and take steps to improve future results.

Instant Reporting in the Insights module helps uncover new insights quickly with a visual report builder. You can build tables and charts directly in the product without having to export data and analyze it in spreadsheets. Instant Reporting shows the last 30 days of report data, lets you quickly toggle between data tables and charts, and supports the most common types of spreadsheet analyses, like pivot tables for summarizing data. You can even combine multiple Instant Reports into a single dashboard that loads in seconds, right inside of Display & Video 360.

Instant Reporting in Display & Video 360

 See data immediately with Instant Reporting

Brand Lift and experiments use best-in-class test and control methodology to help you understand the impact your campaigns are having and optimize in mid-flight.

  • Brand Lift: Brand Lift allows you to easily measure the impact of your video ads on metrics like brand awareness, ad recall and consideration. You can also see how your video ads impact the number of searches for your brand on Google Search and YouTube, so you can assess their effect on brand interest. You can even segment reporting by audiences, creatives and publishers to better understand what’s working.

  • Experiments: A/B experiments enables you to compare the performance of different advertising setups, including targeting, settings and creatives — and shows you whether or not there was significant performance uplift. The findings can be used to improve performance of campaign mid-flight, or influence the planning and decision-making for future campaigns. 

Integrations to connect data and deliver better results

In addition to the reporting available in the Insights module, Display & Video 360 natively integrates with other Google Marketing Platform solutions, allowing you to connect data and workflows — increasing efficiency and delivering better results. And, to help expand coverage and enable choice, Display & Video 360 has integrations with leading measurement providers to help you assess and understand marketing performance, covering areas such as viewability, brand safety, audience measurement and more.

With an ever-changing consumer journey, it is essential to respond quickly based on accurate insights to drive better campaign performance. The Insights module offers all the analytics and reporting capabilities necessary to measure each impression in real time, understand whether the campaign is achieving its goals and take steps to improve future results.

Missed the other posts in this series? Catch up now and read about the other modules in Display & Video 360:

And, download our guide on the benefits of end-to-end campaign management. 

On our to-do list: an interview with Google’s productivity expert

Editor’s note: I often wish there were more hours in the day, but that’s not going to happen anytime soon, so I turned to Google's resident productivity expert Laura Mae Martin for help. In the conversation below—our latest installment of The She Word—Laura shares her secrets on how to lead a more productive life. Turns out they’re not even secrets! They’re easy and manageable ways that you, too, can become a productivity whiz.


How do you explain your job at a dinner party?
I help Googlers be as productive as possible. I consult with executives on their productivity strategies (how to manage their meetings, email, time and energy), and run a Google-wide productivity program, which includes trainings and a weekly newsletter.

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Not the “Laura 30,” just some quality sister time. Laura’s sister is also a Googler, based out of our Ann Arbor office.

What’s one habit that makes you successful?

Every morning I have 30 minutes to myself, I call it the “Laura 30.” No phone, no computer. I just drink my coffee, meditate, journal or play the piano. By taking some time to think, I start off my day in a calm and focused place, and stay grounded before tumbling into my busy day.

I’m glad you brought up the m-word. Should we all be meditating?
If someone stopped me on the street and asked me how to be more productive, I would say “start meditating.” But the word can turn people off, so I try to make it seem more manageable. Meditation can help with work-related struggles, like focusing in meetings or resisting the urge to constantly look at email. Think of it this way: if you had to cut a thousand pineapples, wouldn’t you spend some time sharpening the knife? The same is true of your brain as you power through activities. Meditation is “mental hygiene” to support your brain in all of its tasks.

What’s one thing people should start doing to manage their workload more efficiently?
Determine your top priorities for the quarter, and write them on a note on your desk. If you’re asked to do something that doesn’t align with one of those priorities, say no. The more you say no, the more chances you have to say yes to something that really matters.

Got it. So if I just say “no” more, I’ll be more productive?
Not exactly, but we do need more time to think, and that can mean saying no. You know how sometimes great ideas come to you in the shower? I try to find ways to create more “shower moments” at work.

How do we create more of those moments without actually taking a shower?
Find the gaps in your day—a commute or waiting in line— and don’t look at your phone. I call this “opening a loop,” which means you’re giving your brain the space to make new connections (shower moments!). When you answer emails or go to a meeting, you’re closing a loop. It’s important to find a balance, so if you say yes to every meeting, when do you have time to open loops?

What’s the first step you take when you feel overwhelmed by your workload?
First, I sort through my emails and assign an action to each one—could be "need to read" or "respond"—until my inbox is clear. (Pro tip: Spend 15 minutes max minutes sorting your email. If you can respond in less than a minute, do it on the spot. If not, sort it for later). Then, I write down three big things I want to accomplish that day. And then I open only one tab for the thing I’ve decided to work on.

Can you pass on some of the productivity strategies that you share with Google executives?
The first place to start is email—usually executives are getting a lot of email, and if they’re not attentive to it, their schedules blow up because people think the only way they’ll get an answer or decision is to set up a meeting. And going back to the idea of opening loops, nobody came up with their last great idea when they were in meetings all day. The other thing is, everyone has a set of hours when they’re naturally more productive—mine are 7 a.m. to 9 a.m. Define your “power hours” and identify your biggest projects to work on during that time

Earlier this year, hundreds of Googlers joined you in a “read a book a week” challenge for 12 weeks. What did you learn from reading 3,327 pages about productivity?
People who craft their time intentionally and give it their full attention end up where they want to be in the long term.

pic.jpg

When she doesn’t have a book in her hand, Laura has two pups (Sadie and Nala) in her arms.

Is your personal life as organized as your professional life?
Because I spend so much mental energy staying productive at work, I try to have more spontaneity in my personal life. Right now I’m doing “No-plans November,” when I don't make any weekend plans until the morning of. To me, that’s work-life balance: not flexing the same muscles at home and at work.

Zero-touch enrollment’s new features deliver for partners and customers

Last year we launched zero-touch enrollment, a deployment method to help make Android rollouts—especially those at large scale—more seamless and secure.  Since then, the program has grown and customers and partners are already seeing the benefits.

Better rollouts for customers and partners

Zero-touch continues to help businesses quickly and securely deploy Android devices, easing many pain points IT admins face when rolling out device fleets.

NAV, the Norwegian Labour and Welfare Administration, has successfully used zero-touch enrollment to deploy over 10,000 Android devices across their organization. Bengt Nielsen, who leads NAV’s IT Infrastructure and Platform Services team, explained that the large scale deployment of Android devices was a key component of the organization’s digital transformation strategy. NAV wanted employees to work in a more agile way, freeing them to work out in the community rather than always at their desk.

Zero-touch enrollment ensured that devices were configured and ready for use out of the box, making the deployment quick and easy for IT and employees, according to Bengt. He said, “Compared to previous manual enrollments, the zero-touch experience was like night and day—the enrollment process was almost flawless, employees found it straightforward and, most importantly, it saved the organization thousands of hours of work time.”  

NAV’s deployment partner ATEA explained the impact that zero-touch enrollment has had on customer rollouts. Kim Tovgaard, Enterprise Sales Executive at ATEA, commented, “Android zero-touch enrollment means we can offer customers a wider range of hardware in our deployment concept for automated purchase and enrollment of mobile devices, and help businesses save time and money.”

Expanding the zero-touch partner list

The support for zero-touch is continually growing, with new partners regularly added and validated. One of our zero-touch resellers, Tech Data, has recently launched a fully integrated service across their 20,000 European Android resellers, enabling them to offer zero-touch enrollment to all their customers.

“The API integration and set up was straightforward,” says Luc Van Huystee, Vice President, Mobility Solutions, Europe, at Tech Data, “enabling us to integrate this with our systems to allow every organization to carry out quick and easy bulk provisioning of company-owned Android devices straight after purchasing them.”

Over 30 zero-touch partners have joined the program globally in the second half of 2018, including major mobile operators such as Bouygues Telecom, Chunghwa Telecom, NTT DoCoMo, Telia, and Vodafone (Netherlands, Spain and Ireland). The full list of our partners can be found on this site.

New product features recently launched

We continue to add new features to zero-touch enrollment for both resellers and customers. Resellers can now appoint vendors to act on their behalf, while maintaining overall visibility and control. This will enable multi-national carriers to oversee the actions of their local operators and also support carriers who delegate their B2B sales to dealers.

Multi-language support is available within the zero-touch portal, with support for 13 languages. Additionally, zero-touch now supports WiFi-only devices, meaning that devices such as tablets and dedicated devices are also able to take advantage of the seamless enrollment that zero-touch offers. The current list of supported models is available here, with further manufacturers coming soon.
Learn more about how zero-touch enrollment can help make enterprise deployment easier and more secure.


 
 
 

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Purpose of Skilled Packers in addition to Movers inside Office in addition to Industrial Separation

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Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

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Moving from one State to another easily

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

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Techniques for Moving Large Furniture Correctly

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

 

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Tips for Packing as well as Moving

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

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Methods for Moving along with Relocating

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

Moving derived from one of house to a different, or a single city to a different could be a very stress filled task by itself. To ensure that everything may be packed effectively, and that it reaches safely inside same condition to another location place, also to then abide by the rest of the moving list, is rather taxing. Though you might have hired packers along with movers for the exact purpose, you will quickly realize yourself continually stressing about whether or not they are handling…

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The Responsibility of Moving Firm

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

Going in one spot for a yet another can be a challenging and also demanding period. As soon as transferring ones house or office you should encounter quite a few undesirable tiresome and also busy difficulties. There are plenty involving items that ought to be accomplished along the way associated with relocating or maybe switching; for example, taking connected with merchandise, filling, transferring, unloading, unpacking, for example. Most of these chores are tedious and also allow you to…

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Packing and Relocating Services - A Requirement Nowadays

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

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