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This is the sixth and final post in a series about Display & Video 360 innovations.
Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results.
In Display & Video 360, the Insights module is where you go to audit your media spend, measure impact, and access the information you need to optimize media investment decisions. By consolidating your media buying in one place, you get reporting across all touchpoints for web, apps, TV and more, so you can accurately determine what’s driving performance and quickly act on insights.
The Insights module in Display & Video 360 includes:
Coming soon, data-driven attribution reports created in Campaign Manager will also be available in the Insights module in Display & Video 360. Using machine learning, data-driven attribution analyzes the actual converting and non-converting paths to automatically assign values to your marketing touchpoints. You’ll see a more complete and actionable view of which digital channels are performing best, so you can achieve a better return on your marketing investments.
To bring together measurement for your digital and TV ads, we've added a new dedicated "connected TV" device type for targeting and reporting across Display & Video 360. This means that connected TV can be segmented out alongside mobile, computer and tablet. For example, you can now see how many people viewed your ads on connected TV in Unique Reach reporting, and it will soon be added to our reach forecasting tools.
Once a campaign is live, Display & Video 360 offers analytics and reporting capabilities that will help you to measure each impression in real time, understand whether the campaign is achieving its goals, and take steps to improve future results.
Instant Reporting in the Insights module helps uncover new insights quickly with a visual report builder. You can build tables and charts directly in the product without having to export data and analyze it in spreadsheets. Instant Reporting shows the last 30 days of report data, lets you quickly toggle between data tables and charts, and supports the most common types of spreadsheet analyses, like pivot tables for summarizing data. You can even combine multiple Instant Reports into a single dashboard that loads in seconds, right inside of Display & Video 360.
See data immediately with Instant Reporting
Brand Lift and experiments use best-in-class test and control methodology to help you understand the impact your campaigns are having and optimize in mid-flight.
In addition to the reporting available in the Insights module, Display & Video 360 natively integrates with other Google Marketing Platform solutions, allowing you to connect data and workflows — increasing efficiency and delivering better results. And, to help expand coverage and enable choice, Display & Video 360 has integrations with leading measurement providers to help you assess and understand marketing performance, covering areas such as viewability, brand safety, audience measurement and more.
With an ever-changing consumer journey, it is essential to respond quickly based on accurate insights to drive better campaign performance. The Insights module offers all the analytics and reporting capabilities necessary to measure each impression in real time, understand whether the campaign is achieving its goals and take steps to improve future results.
Missed the other posts in this series? Catch up now and read about the other modules in Display & Video 360:
And, download our guide on the benefits of end-to-end campaign management.
Editor’s note: I often wish there were more hours in the day, but that’s not going to happen anytime soon, so I turned to Google's resident productivity expert Laura Mae Martin for help. In the conversation below—our latest installment of The She Word—Laura shares her secrets on how to lead a more productive life. Turns out they’re not even secrets! They’re easy and manageable ways that you, too, can become a productivity whiz.
How do you explain your job at a dinner party?
I help Googlers be as productive as possible. I consult with executives on their productivity strategies (how to manage their meetings, email, time and energy), and run a Google-wide productivity program, which includes trainings and a weekly newsletter.
Not the “Laura 30,” just some quality sister time. Laura’s sister is also a Googler, based out of our Ann Arbor office.
Every morning I have 30 minutes to myself, I call it the “Laura 30.” No phone, no computer. I just drink my coffee, meditate, journal or play the piano. By taking some time to think, I start off my day in a calm and focused place, and stay grounded before tumbling into my busy day.
I’m glad you brought up the m-word. Should we all be meditating?
If someone stopped me on the street and asked me how to be more productive, I would say “start meditating.” But the word can turn people off, so I try to make it seem more manageable. Meditation can help with work-related struggles, like focusing in meetings or resisting the urge to constantly look at email. Think of it this way: if you had to cut a thousand pineapples, wouldn’t you spend some time sharpening the knife? The same is true of your brain as you power through activities. Meditation is “mental hygiene” to support your brain in all of its tasks.
What’s one thing people should start doing to manage their workload more efficiently?
Determine your top priorities for the quarter, and write them on a note on your desk. If you’re asked to do something that doesn’t align with one of those priorities, say no. The more you say no, the more chances you have to say yes to something that really matters.
Got it. So if I just say “no” more, I’ll be more productive?
Not exactly, but we do need more time to think, and that can mean saying no. You know how sometimes great ideas come to you in the shower? I try to find ways to create more “shower moments” at work.
How do we create more of those moments without actually taking a shower?
Find the gaps in your day—a commute or waiting in line— and don’t look at your phone. I call this “opening a loop,” which means you’re giving your brain the space to make new connections (shower moments!). When you answer emails or go to a meeting, you’re closing a loop. It’s important to find a balance, so if you say yes to every meeting, when do you have time to open loops?
What’s the first step you take when you feel overwhelmed by your workload?
First, I sort through my emails and assign an action to each one—could be "need to read" or "respond"—until my inbox is clear. (Pro tip: Spend 15 minutes max minutes sorting your email. If you can respond in less than a minute, do it on the spot. If not, sort it for later). Then, I write down three big things I want to accomplish that day. And then I open only one tab for the thing I’ve decided to work on.
Can you pass on some of the productivity strategies that you share with Google executives?
The first place to start is email—usually executives are getting a lot of email, and if they’re not attentive to it, their schedules blow up because people think the only way they’ll get an answer or decision is to set up a meeting. And going back to the idea of opening loops, nobody came up with their last great idea when they were in meetings all day. The other thing is, everyone has a set of hours when they’re naturally more productive—mine are 7 a.m. to 9 a.m. Define your “power hours” and identify your biggest projects to work on during that time
Earlier this year, hundreds of Googlers joined you in a “read a book a week” challenge for 12 weeks. What did you learn from reading 3,327 pages about productivity?
People who craft their time intentionally and give it their full attention end up where they want to be in the long term.
When she doesn’t have a book in her hand, Laura has two pups (Sadie and Nala) in her arms.
Is your personal life as organized as your professional life?
Because I spend so much mental energy staying productive at work, I try to have more spontaneity in my personal life. Right now I’m doing “No-plans November,” when I don't make any weekend plans until the morning of. To me, that’s work-life balance: not flexing the same muscles at home and at work.
Last year we launched zero-touch enrollment, a deployment method to help make Android rollouts—especially those at large scale—more seamless and secure. Since then, the program has grown and customers and partners are already seeing the benefits.
Zero-touch continues to help businesses quickly and securely deploy Android devices, easing many pain points IT admins face when rolling out device fleets.
NAV, the Norwegian Labour and Welfare Administration, has successfully used zero-touch enrollment to deploy over 10,000 Android devices across their organization. Bengt Nielsen, who leads NAV’s IT Infrastructure and Platform Services team, explained that the large scale deployment of Android devices was a key component of the organization’s digital transformation strategy. NAV wanted employees to work in a more agile way, freeing them to work out in the community rather than always at their desk.
Zero-touch enrollment ensured that devices were configured and ready for use out of the box, making the deployment quick and easy for IT and employees, according to Bengt. He said, “Compared to previous manual enrollments, the zero-touch experience was like night and day—the enrollment process was almost flawless, employees found it straightforward and, most importantly, it saved the organization thousands of hours of work time.”
NAV’s deployment partner ATEA explained the impact that zero-touch enrollment has had on customer rollouts. Kim Tovgaard, Enterprise Sales Executive at ATEA, commented, “Android zero-touch enrollment means we can offer customers a wider range of hardware in our deployment concept for automated purchase and enrollment of mobile devices, and help businesses save time and money.”
The support for zero-touch is continually growing, with new partners regularly added and validated. One of our zero-touch resellers, Tech Data, has recently launched a fully integrated service across their 20,000 European Android resellers, enabling them to offer zero-touch enrollment to all their customers.
“The API integration and set up was straightforward,” says Luc Van Huystee, Vice President, Mobility Solutions, Europe, at Tech Data, “enabling us to integrate this with our systems to allow every organization to carry out quick and easy bulk provisioning of company-owned Android devices straight after purchasing them.”
Over 30 zero-touch partners have joined the program globally in the second half of 2018, including major mobile operators such as Bouygues Telecom, Chunghwa Telecom, NTT DoCoMo, Telia, and Vodafone (Netherlands, Spain and Ireland). The full list of our partners can be found on this site.
We continue to add new features to zero-touch enrollment for both resellers and customers. Resellers can now appoint vendors to act on their behalf, while maintaining overall visibility and control. This will enable multi-national carriers to oversee the actions of their local operators and also support carriers who delegate their B2B sales to dealers.
Multi-language support is available within the zero-touch portal, with support for 13 languages. Additionally, zero-touch now supports WiFi-only devices, meaning that devices such as tablets and dedicated devices are also able to take advantage of the seamless enrollment that zero-touch offers. The current list of supported models is available here, with further manufacturers coming soon.
Learn more about how zero-touch enrollment can help make enterprise deployment easier and more secure.