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Smartphone y Tablet cambiar los hábitos de los usuarios de Internet

¿Cómo cambiar los hábitos de los usuarios de Internet con la llegada de los moviles baratos teléfonos inteligentes y las tabletas. Comercio Móvil, Nueva entretenimiento, compromiso de la marca, tecnología, economía digital y el trabajo: algunos de estos problemas que se enfrenta el Palazzo Mezzanotte Milán los representantes de la industria que gira alrededor de la red en la tercera edición del Foro de Comunicación Digital.

"Estamos en un año difícil, comentó Fabrizio Cataldi, de acogida y fundador de la Comunicación italiano, pero a pesar de todo de la comunicación digital Foro sigue creciendo. Crisis hay y la sensación-añadió-, pero la industria de la digital y "un poco" más "fortuanto otra hasta el punto de que el Foro de Comunicación y" creció a medida que el número de socios ".

El Foro, para muchas empresas e instituciones, es un importante escaparate para 'exponer' la novedad ', como en el caso de Marco Corsaro, director general '77Agency' que presentó la última tecnología del equipo de desarrolladores elebatorata: la máquina social . Se dice Corsaro "de una tecnología que le permite transferir de Facebook en el mundo real lo que hace posible la interacción física entre los usuarios y las redes sociales."

"Todos aquellos que tienen un activo perfil de Facebook-ha añadido-Corsair puede transferir su perfil en un material de soporte, como un brazalete especial, que permiten 'para generar el mensaje por defecto en los tablones de mensajes con un simple gesto, sin la necesidad de a la red y escribir de forma manual desde su dispositivo. Sara tiene que acercarse a la banda a los jugadores adecuados para comunicarse en tiempo real, a sus amigos dónde se encuentra, moviles android las actividades de que usted está haciendo, o los gustos y preferencias tiempo ".

La máquina social, Corsaro, dijo, "y" una experiencia muy interesante tanto para el usuario y la marca que lo utiliza. Los usuarios tienen la oportunidad de "compartir con sus amigos, en tiempo real, la experiencia que se haciendo, y la tienda donde te vienen a comprar vestido de edición limitada acaba de encontrar, a partir de los gadgets a precios especiales realizados por la línea posterior ".

Por el lado de la máquina social'', empresas que ofrecen la oportunidad "para amplificar la experiencia de los clientes, como en la tienda, a través de su red de amigos en Facebook y llegar a ser tan 'una herramienta de marketing rápida y completa que permita multiplicar por 160 (el número promedio en Italia, de amigos por usuario) el valor de cada visitante que interactúa con la'' marca.

La Internet está cada vez más "la ampliación de sus fronteras, especialmente con el advenimiento de los teléfonos inteligentes y tabletas. ¿Quién usa el Internet, de hecho, "surgió por primera vez durante aprte del Foro, lo hace el 91% de los casos a través de sus PCs, pero gracias un 28% a su teléfono inteligente, con un incremento del 87% en comparación con 2010, y 5% a la tableta. En la práctica, un italiano en cuatro, como pronto como se enciende el teléfono inteligente para navegar por Internet y también lo hace la noche antes de ir a dormir.

Entonces, ¿cómo cambiar los hábitos de los usuarios de Internet Deglio el advenimiento de los Smartphone y Tablet? Según Gerenzani Carolina, director de tecnologías de TNS Italia "varían ampliamente. De los usuarios de Internet móvil tienen una mayor capacidad de connettersin no sólo un número más" grandes amigos en Facebook u otros medios de comunicación social, pero también son los más 'mimado por los fabricantes. El usuario móvil y "alguien que habla mucho de la red y emitirá su dictamen sobre las marcas y de alguna manera puede" influir y por lo tanto, se convierten en los promotores de la marca en sí misma. "

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