Knol Stuff

Knowledge is Power!

Okay, so you MUST have heard about Twitter by now. But, just in case you haven't, Twitter is a micro-blogging tool that seems to have taken over the Internet. It's one of, if not THE fastest growing social media type of program currently available.

Basically, the idea is you sign up for an account, you begin "micro blogging" which means that your "post" can't be any longer than 140 characters. So basically, you're just shouting out a note. You add to your account certain people that you want to follow on Twitter. And in turn, people follow you. Why should you follow anyone? Maybe the CEO of your competition is on Twitter. Don't you want to know what he's saying? Why should anyone want to follow you? Well, if you have important news, insights, advice, information on your "expertise" within your industry, they'll follow you. Believe me.

One note to remember. If there are 100 people following you on Twitter, those 100 people have people following THEM. Those additional people can look to see who the people they are following, are following (follow me?) and that's how your brand and exposure can continue to grow - at least within Twitter.

Maybe you have heard of Twitter and you know what it is and you actually have an account there, maybe you're wondering, "What do I do with this thing?" - well, there are many companies out there who are trying to figure out the very same thing. You're not alone. So, let me share with you some ideas and what others are doing to utilize this very interesting little tool.

First you must realize that in order for Twitter to work (and really, in order for ANY social media tool to work) you must participate. You can't just sign up for an account on Twitter or Facebook or LinkedIn and expect that just because you have a profile out there that people are going to just jump and contact you. Well, maybe if your photo was of you in the nude and you looked absolutely amazing nude - maybe then you would get alot of contacts just for posting a profile. Otherwise, you're going to have to use that program and the way you use it is to converse with other members, provide information, share insights, etc. Think of your social media program as your "watercooler". Everyone takes a few minutes each day to take a break - go to the watercooler or the coffee pot and just hang out for 5-10 minutes. Chat with others, get some news, gossip, etc. Your social media account is the very same thing. Only you don't have to get up and walk anywhere!

Okay, so with that being said, let's see what others are doing with this Twitter thing...


Quick Notices of Upcoming Sales, Events, Etc.


Companies like woot, southwestair, jetblue, best buy, american apparel, rubbermaid, whole foods, zappos, starbucks, dunkin donuts, dell, kodak, hoovers and so many more are using Twitter to increase / improve brand recognition AND to advise their "followers" of specials, sales, events, etc.

These companies have anywhere from 2000 to 75,000 followers. Imagine planning a sale for Valentines Day - you can use a program like TweetLater to create posts which then run at the designated time you instruct. You create 5 posts about the item(s) you are selling for Valentines Day and you post them onto your TweetLater account so for 5 days straight, all your Tweet followers will receive notice about what you're putting on sale for this upcoming holiday. Imagine if you had 75,000 followers (like Woot).


Keep Up Communications With Your Customers


The RedCross uses Twitter to "provide information to the public during disasters". But they also receive alot of "thank yous" from individuals that they've helped. It allows them to keep in touch with those individuals, whom they may otherwise have never heard from.

Dunkin Donuts is getting a great response from their Twitter account. As they say, “We have been pleasantly pleased with the response volume we’ve received — there’s clearly enthusiasm for the brand on Twitter. It’s been exciting to see the conversation with our customers take off.”

WholeFoods has gained some insight into their own operations from their clients. Imagine, no need for sample polls and focus groups. What they've learned through Twitter is, ...“…A lot about the importance of localized information. Whole Foods is a very decentralized…Because of this we will be working to get more local information out to people via accounts tailored to individual stores or cities, such as @WholeFoodsLA.”

HRBlock reports..."“Most rewarding: interacting with consumers 1:1. Love that connection - it’s great to help. Challenge: respond quickly in a 24/7 environment.”


Customer Service

Imagine if every time someone mentioned your company name, you would get a notification not only that a mention was made but what the mention was. I know, we can't monitor EVERYTHING that's said, but if your company name is mentioned in Twitter, you will see what was said and who said it. If the mention is unfavorable or they spoke of a problem, you can contact that Tweeter and try to resolve the issue. What great customer service! The dis-satisfied customer didn't even have to get in touch with you!


Some Interesting Other Uses

Kevin.Lexblog.com wrote in September 2008 - Hagens Berman Sobol Shapiro, a pretty good plaintiffs' firm here in Seattle, apparently has its PR person, Laura Young of Firmani + Associates Inc., out twittering to find putative class members for a possible class action law suit versus Verizon Wireless.

And from David Armano himself: - If you are interested about marketing, conversations and the ways which we communicate with each other (and how this is changing and evolving), you should at least investigate what the hoopla is all about. My recent experiences with Twitter tell me that the service is morphing due to how users want to use it. What was once initially designed to answer the question “what are you doing?”, has turned into a free-form communications service where people are having burts of shorthand conversations, sharing links and information in rapid-fire fashion…Personally, I think Twitter is a pretty powerful tool for anything involving promotions, events and communities.

Botanicalls - do you forget to water your plants? Set up the Botanicalls kit in your plant and it will Tweet you when it's thirsty.

Commuter Feed - do your own traffic reporting for others in your area. No sense in EVERYONE getting stuck in that traffic jam!


There are some folks who just love to listen to emergency broadcasts with radio scanners and ham radios. For those folks, they can check out the LAFD twitter. The Los Angeles Fire Department tweets real time alerts in its jurisdiction.


So, have I convinced you yet? If you're not on Twitter - I have no idea what you're waiting for. And if you are on Twitter, are there any interesting ideas that you have on how to use this great program? Let me know.

Views: 19

Comment

You need to be a member of Knol Stuff to add comments!

Join Knol Stuff

Share Knol Stuff Please!

Blog Posts

not sure

Posted by Coupon Helper on August 4, 2018 at 8:48pm 0 Comments

cool stuff

Purpose of Skilled Packers in addition to Movers inside Office in addition to Industrial Separation

Posted by Sanjeev Saxena on March 8, 2014 at 1:55am 0 Comments

Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

Continue

Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

Continue

Moving Home? Get Professional Help to Make it Easy

Posted by Sanjeev Saxena on March 6, 2014 at 6:11am 0 Comments

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

Continue

Moving from one State to another easily

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

Continue

Techniques for Moving Large Furniture Correctly

Posted by Sanjeev Saxena on March 5, 2014 at 2:12am 0 Comments

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

 

If you're moving in to a new condominium, the process of moving and supplying heavy pieces of furniture items is perhaps quite demanding. Even in case you have sought professional help, you must make sure that the household items are usually handled while…

Continue

Tips for Packing as well as Moving

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

Continue

Methods for Moving along with Relocating

Posted by Sanjeev Saxena on February 26, 2014 at 12:24am 0 Comments

Moving derived from one of house to a different, or a single city to a different could be a very stress filled task by itself. To ensure that everything may be packed effectively, and that it reaches safely inside same condition to another location place, also to then abide by the rest of the moving list, is rather taxing. Though you might have hired packers along with movers for the exact purpose, you will quickly realize yourself continually stressing about whether or not they are handling…

Continue

The Responsibility of Moving Firm

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

Going in one spot for a yet another can be a challenging and also demanding period. As soon as transferring ones house or office you should encounter quite a few undesirable tiresome and also busy difficulties. There are plenty involving items that ought to be accomplished along the way associated with relocating or maybe switching; for example, taking connected with merchandise, filling, transferring, unloading, unpacking, for example. Most of these chores are tedious and also allow you to…

Continue

Packing and Relocating Services - A Requirement Nowadays

Posted by Sanjeev Saxena on February 22, 2014 at 4:41am 0 Comments

The corporation connected with Packers along with Relocating Solutions inside Delhi supply a wonderful encounter to everyone it is buyers. The explanation for the superb providers offered by these people is actually which they place their particular core into your entire shifting encounter. These people address each and every relocating encounter seeing that his or her for that reason many people placed added work inside the separation proceed.

 

That they be aware that each of…

Continue

Knol Video


Badge

Loading…

© 2019   Created by knolstuff.   Powered by

Badges  |  Report an Issue  |  Terms of Service