Esther Kane's Page

Web marketing services for small businesses should include the following… 1) Manual submissions to directories Many Internet Marketing Firms will tell you that they are going to submit your website to thousands of search engines. Well, the truth is that many search engines, the big ones at least, will find your website without you having to submit to them. BUT, many… Continue

Article marketing is by far the best, easiest, cheapest, most effective type of Internet marketing. The website owner has total control and can write as many articles as they wish. So, what’s the glitch? Many website owners don’t think they can do it. I just got off the phone with a client who is just terrified of having to write! She’s so concerned with getting “just the right” text, making sure the grammar is perfect, etc. It’s so overwhelming that she doesn’t do any writing at all! W… Continue

I’m often asked about how I use the Internet. Since my job is all about the Internet, (I provide SEO services) I guess folks are interested in knowing what do I do with it? Well, I thought I’d write a post about some of the ways that I use the Internet, so here goes… 1) I don’t watch the news anymore on TV - I don’t care to listen to hours of the same story and I certainly couldn’t care less about the personal opinions of each of the news anchors. I don’t have time for all of that. I want to kn… Continue

Ever wonder what your online reputation is? In other words, what are others saying and thinking about your company? To find out, Google yourself. If your company name is more than one word, put that name in quotes and check out all the entries that are in Google that contain your company name. Do you like what you see? Would you like to see more or better comments? Here’s how you do it. You need to work at building your online reputation and the way to do that is to put your informatio… Continue