Latest trends in Mass Communication Industry

Mass communication is an immense and prestigious industry of today. In India mass communication industry has undergone a complete transformation in
the recent years. It has made an outstanding success in the last ten
years. Earlier, media was not so influencing and powerful and job
opportunities were also lesser as compared to today.

Presently, Mass communication industry invites several young and enthusiastic
people for making a fruitful career in various streams of mass
communication. There are wonderful job opportunities for talented
people along with good remuneration, promotion and growth. A number
of news channels in Hindi, English and regional offer multiple job
opportunities in various streams of mass communication. Mass
communication is one of the most chosen fields by the youngsters due
to various interesting career options in this profession

This is to be noted here Mass communication is a collective terms, it has
a series of streams like- news-reading, reporting, columnist,
Anchoring, radio
jockey, public-relation, advertising, production, acting etc. You
could choose to go in any respective field of your choice, all you
require a specialized training course which can enhance your skills.


Internet is the latest add- on in the mass communication industry. Today internet is also used for watching news and
getting the latest update on the current happenings in the country
and around the world. A lot of people turn to the internet while at
work or outside home and it is being accessed all over the world.
This is the reason now you would all news channels and news papers
have maintained their own websites and columns. This also invites job
opportunities for journalists and columnists to put their articles,
blogs and send news to the millions of people across the world.


Career in mass communication is widely at demand and thousands of students apply for various courses
in mass communication every year. Due to the rising rush for mass
communication among students, a string of mass
communication colleges and private institutes have opened up in
the major cities of India and towns. You may opt to do a degree
or diploma in mass communication after your senior secondary or
graduation. For mass communication course, it is important to have a
good command in English and Hindi.

In olden days, journalism
in India was restricted with in the political boundaries,
agriculture and business houses only. The concern of a common man was
given least weight-age. It was controlled by the Government of India
and there used to be one news channels for news and entertainment of
the Indian masses. However, with the course of time, developments
took place and the mass communication industry has spread its
manifolds in every sector. Today, media covers every social,
political and international issue. It also pays equal
importance to a common man’s grievances and issues. Entertainment
channels have also multiplied and cover a large number of audiences.


In addition with the satellite channels, a series of Radio channels (FM) have also come up. Every metropolitan city of
India has its own various FM radio stations where several radio
jockeys are working. Print media has also made a remarkable progress
and dozens of Hindi, English and regional newspapers and magazines
have come-up in the market. Today mass communication industry is not
just limited to its country’s boundary but has reached globally. It
also covers all the latest updates and current happenings around the
globe. The other development in mass communication industry is
advertising agencies. A number of big and small advertising agencies
have come up in the market and there are multiple career options
available for mass communication graduates.