At last, you’ve finished writing your book. With a relieved sigh you sit back and dream about the piles of money that are going to flow through your door. Before you get too far, however, don’t forget the next important step: marketing your self-published book
. It’s that magical process that changes your work from a manuscript decorating your shelf to a book that builds a career.
Here are a few ideas to help get your book into the hands of readers:
- Consider your audience. This will give you a clear path regarding who or what companies to approach. For example, a children’s magazine is not the ideal tool to promote a mystery thriller.
- Attend writer’s conferences and conventions to network with other authors and industry experts to initiate word-of-mouth advertising.
- Send press releases to media outlets that relate to your work. Resend these until you get requests for interviews or articles.
- Create a website that lists excerpts from the book, as well as the option to purchase it. Also use this tool to advertise any special events or promotions you’re doing such as book signings or sales.
- In addition, an online media room is as essential as a website. You can create and host one yourself or you can hire someone to do it for you.
- Print your book cover and contact information on marketing products such as mouse pads, book marks, and coffee mugs. These products should include your book’s information, the cover art of your book, a favorite quotation from the book, and the ways in which your book can be purchased
- Hand out your marketing products to everyone you meet!
- Set aside about 5-10% of your products for promotional giveaways. These can be given away at book signings, through radio contests, in Web site promotions, at book fairs, or just to people you talk to on the street. Having people read and recommend your work is wone of the most effective ways of marketing your self-published book.
- Seek non-traditional places for book sales. Many local businesses (independent bookstores, museums, libraries, radio shows and news programs - just to name a few) take an interest in helping local authors and some stores may be willing to sell your books on consignment.
- Ask local colleges and libraries if you can host readings or literary events that would get your name and work out into the community.
- Set up book signing events with local bookstores.
Book promotion and marketing your self-published book can be a frightening concept for many writers but it is a vital part of success as an author. Embrace it as a necessary step. After all, who better to sell your story than the person who knows it best?
Of course, one can’t forget the step between writing and promotion: publishing. CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. Additionally, they offer a variety of customization options so you’ll be satisfied with your work from cover to cover. For more information about book printing or marketing your self-published book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.